Placements The fact that your campaign is a great success among people who view the timeline on the computer does not necessarily mean that the campaign also performs well on the mobile phone. placements. You may want to continue with the timeline on computers for this campaign. Statistics Statistics is a broad concept, but as soon as you see strange peaks or troughs, major shifts or a striking difference in conversions, this can be a reason to intervene! Frequency Keep a close eye on the frequency. As soon as the target group has seen the advertisement more than 10 times within a week, it is quite possible that they will become annoyed with the advertisement, with all the negative consequences that entails.
A new image can already do wonders. Moreover, Facebook allows you to pay a little more for this irritation factor at a high frequency and you will see that your reach the phone number list same will decrease. So optimize! Budget Are you putting in enough budget? Does the frequency remain low, but does the campaign generate an incredible number of leads every day more The other way around is of course also possible. Advanced optimization of a Facebook campaign UTM tags Add URL parameters (UTM tags) to the ads so that you can also view the statistics in Google Analytics.
Facebook Pixel Use the smart Facebook Pixel to measure. Measuring = knowing! offline events It is possible to upload a list of offline events and use IDs to track whether certain online campaigns contributed to these offline conversions. Ideal for order book analyses. I like this So, I think you can now start advertising on Facebook with confidence. Do you want inspiration on how to apply the above steps in real life? Then read the Facebook advertising blog : this is how you build a kick-ass campaign in which we set up a kick-ass campaign based on the steps above. Are you still not comfortable doing this yourself? Of course we are also happy to help you achieve your goals with the help of Facebook Marketing.